White Ops

White Ops logo.jpg

White Ops is an ad verification[1] and cybersecurity firm.[2]

History

White Ops was cofounded by chief scientist Dan Kaminsky[2][3] in 2012[4] with White Ops president Michael Tiffany,[5] Ash Kalb,[4] and Tamer Hassan,[6] the CEO of the company.[7] Gene Fay is the company’s COO.[8]

In 2016 discovered the Methbot network of bots.[9] More than six thousand online publishers and platforms were affected, including Facebook,[10] generating $3-$5 million in fraudulent ad revenue per day.[11] In 2017 White Ops then uncovered the 3ve bot network, one of the largest ad fraud enterprises yet discovered at 1.7 infected computers,[12] leading to thirteen Department of Justice indictments in 2018 after an investigation of the network with Google and the FBI.[13][14]

Originally operating to prevent ad fraud online, in 2018 White Ops expanded its ad fraud activities to include television.[15] It detects bots and bot networks and uses human verification as a part of the process. It processes a trillion transactions per month as of 2018.[16]

Partnerships

White Ops has produced reports on ad fraud with the Association of National Advertisers[17][18][19] since 2014.[20] In 2017 White Ops began partnering with The Trade Desk to block fraudulent impressions before advertisers make bids.[21] The following year, in 2018, WhiteOps began a similar partnership with Beachfront Media[22] and video management platform Telaria.[23] White Ops also partners with Adobe Advertising Cloud to provide independent third-party bot detection.[24]

References

  1. ^ O’Reilly, Lara (1 September 2017). "CMO Today: Grocers' Price Squeeze Hurts Packaged Foods; Spotify Refines Video Strategy; The Blaze Layoffs" – via www.wsj.com.
  2. ^ a b Greenberg, Andy (5 December 2017). "'Mailsploit' Lets Hackers Forge Perfect Email Spoofs" – via www.wired.com.
  3. ^ "Dan Kaminsky's Visions Of The CISO's Future". Dark Reading.
  4. ^ a b "White Ops". Crunchbase.
  5. ^ "Mobile Apps, Influencer Marketing Top Fraud Targets for 2018 - eMarketer". www.emarketer.com.
  6. ^ Flynn, Kerry (19 September 2018). "'It's everyone's problem': Google touts commitment against ad fraud".
  7. ^ https://techobserver.in/2019/04/14/white-ops-replaces-sandeep-swadia-with-tamer-hassan-as-ceo/
  8. ^ www.ITSecurityNews.info (16 April 2019). "White Ops appoints Tamer Hassan as CEO - - IT Security News".
  9. ^ "Adobe taps White Ops to combat ad fraud in streaming TV". adage.com. 25 July 2018.
  10. ^ Resources, Management Association, Information (1 February 2019). "Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications: Concepts, Methodologies, Tools, and Applications". IGI Global – via Google Books.
  11. ^ Zhu, Xingquan; Tao, Haicheng; Wu, Zhiang; Cao, Jie; Kalish, Kristopher; Kayne, Jeremy (8 June 2017). "Fraud Prevention in Online Digital Advertising". Springer – via Google Books.
  12. ^ "How White Ops brought down one of the most widespread bots in history". Built In NYC.
  13. ^ "Eight People Are Facing Charges As A Result Of The FBI's Biggest-Ever Ad Fraud Investigation". BuzzFeed News.
  14. ^ Shields, Ronan. "White Ops Launched a PSA to Increase Public Awareness About Ad Fraud". www.adweek.com.
  15. ^ Wolk, Alan. "Why Stopping Fraudulent Advertising On Television Before It Even Starts Is A Smart Idea". Forbes.
  16. ^ Mishra, Madhup (14 May 2018). "Why today's real-time economy needs machine learning". InfoWorld.
  17. ^ O’Reilly, Lara (25 August 2017). "Google Issuing Refunds to Advertisers Over Fake Traffic, Plans New Safeguard" – via www.wsj.com.
  18. ^ Tran, Kevin. "Google helps minimize ad fraud". Business Insider.
  19. ^ Zook, Ze; Smith, P. R. (3 February 2016). "Marketing Communications: Offline and Online Integration, Engagement and Analytics". Kogan Page Publishers – via Google Books.
  20. ^ McStay, Andrew (14 October 2016). "Digital Advertising". Macmillan International Higher Education – via Google Books.
  21. ^ "Trade Desk Responds to P&G's Pritchard's Call to Action, Takes Shot at Google". adage.com. 31 August 2017.
  22. ^ Thursday, Kelly Liyakasa //; March 15th; Pm, 2018-2:00 (15 March 2018). "White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?". AdExchanger.
  23. ^ "Telaria Inks Deal With White Ops For Fraud Prevention". www.mediapost.com.
  24. ^ "Adobe Advertising Cloud will start scanning connected TV inventory for invalid traffic". 6 August 2018.

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