The Fold (brand)

The Fold London logo.jpg

The Fold London is a British womenswear fashion label providing luxury business attire, and describes itself as offering "the feminine alternative to the Savile Row suit".[1] The brand is London-based, with a large retail store in Belgravia, London.[2]

History

The company was founded in 2012 by Polly McMaster, a former finance executive.[1][2] McMaster is an alumnus of London Business School, and was included in the Management Today list of "35 under 35".[3] The Fold is backed by Active Partners,[1] with Nick Evans (founder of Evans Cycle) leading the board of investors.[4]

The company began by offering a "semi-bespoke" service from a studio and workshop in London's Clerkenwell, and this facility had closed by the time the first store had opened in 2018.[2][5]

Their first store opened in March 2018, a 1,400 sq ft space in a grade II listed building in Cadogan Place, in London's Belgravia.[2][5] The store's interior design was created by the all women London-based firm KKD.[5][6]

In August 2018, Tatler included The Fold in its "Chic, smart and British: The 5 workwear brands to stock up on this autumn", and wrote, "corporate dressing doesn't have to be frumpy".[7] The brand has been included in workwear recommendations articles from publications including Marie Claire[8] and Who What Wear.[9]

Awards and recognition

In 2016, The Fold was one of 12 companies selected the by UK luxury brand association Walpole (founded by John Ayton) for its Brands of Tomorrow programme.[10][11][12]

For several years, the company has supported Smartworks.org, a charity dedicated to donating free, smart workwear for women going back to work after a period of unemployment, with donations and fundrasing activities.[13][14]

Notable customers

Notable customers include the Duchess of Cambridge,[1] Pippa Middleton,[15] Holly Willoughby,[16] and Samantha Cameron.[12]

References

  1. ^ a b c d Burn-Callander, Rebecca (19 December 2015). "Luxury womenswear brand The Fold to expand overseas". The Daily Telegraph. ISSN 0307-1235. Retrieved 11 January 2020.
  2. ^ a b c d Sutherland, Emily (13 March 2018). "Welcome to The Fold's first physical store". Drapers. Retrieved 15 January 2020.
  3. ^ "Inspiring women: Polly McMaster". Startups.co.uk. 2016-06-30. Retrieved 2020-01-11.
  4. ^ "Nick Evans, Partner". Active Partners. Retrieved 15 January 2020.
  5. ^ a b c Groom, Avril (1 March 2018). "The Fold opens its first flagship boutique". The Financial Times. Retrieved 15 January 2020.
  6. ^ "The Fold". Kinnersley Kent Design. Retrieved 2020-01-13.
  7. ^ Annabelle Spranklen, Annabelle Spranklen (31 August 2018). "Chic, smart and British: The 5 workwear brands to stock up on this autumn". Tatler. Retrieved 15 January 2020.
  8. ^ Goldstone, Penny (August 21, 2019). "10 new shoe brands I'm excited about for autumn/winter". Marie Claire.
  9. ^ Langedijk, Bonnie (November 20, 2018). "10 Pieces Later, You've Got a Perfect Business Capsule Wardrobe".
  10. ^ Hounslea, Tara (19 January 2016). "The Fold and Milli Millu selected as Walpole's Brands of Tomorrow". Drapers. Retrieved 15 January 2020.
  11. ^ "Brands of Tomorrow". Walpole. Retrieved 2020-01-13.
  12. ^ a b "The Fold". Walpole. Retrieved 15 January 2020.
  13. ^ "The Fold Woman: an interview with CEO Kate Stephens". Smart Works. Retrieved 2020-01-11.
  14. ^ "Meghan's fashion tips as new patron". BBC News. Retrieved 2020-01-13.
  15. ^ "Pippa Middleton wears £500 dress by British designer to the Royal Wedding". Metro. 2018-05-19. Retrieved 2020-01-11.
  16. ^ "Holly Willoughby's grey tea dress she wore on This Morning is THE perfect date outfit". HELLO!. 2020-01-13. Retrieved 2020-01-13.

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