MacPaw is a Ukrainian software company with a headquarters in Kyiv, Ukraine that develops and distributes software for macOS and iOS. Its products include CleanMyMac, Setapp, Gemini Photos and more. The company was founded in 2008. MacPaw's revenue was more than $23 million in 2018.[1][2] The company claims that one in five Macs worldwide run an app by MacPaw, as of June 2019.[1]


MacPaw was founded by Oleksandr Kosovan, then a student at Kyiv Polytechnic Institute. The company's first app was CleanMyMac and made $4,000 in its first month. Kosovan wrote the code himself. The company was bootstrapped. Kosovan called the company, MacPaw, after Apple's operating systems, which were named after big cats like Cheetah and Tiger at the time.[1][3]

MacPaw launched Setapp, a subscription service for apps, in January 2017.[4][5] The company merged software development and distribution tool DevMate into Paddle's e-commerce platform in May 2017.[6][7] MacPaw acquired The Unarchiver in July 2017[8][1] and Wallpaper Wizard in August 2017.[9]

MacPaw publishes an annual survey of developers on the Mac App Store.[10][11]

MacPaw houses one of the largest vintage collections of working Apple computers and devices in the world.[1][12] The collection began when Kosovan purchased the Mac Museum from Tekserve, a well-known Apple repair shop based in New York that closed in 2016.[13][14]

Awards & Achievements

MacPaw won a Red Dot design award in 2017 for Gemini 2 in the Communication Design category.[15] Setapp won a Product Hunt Golden Kitty Award for Consumer Product of the Year in January 2018.[16] Setapp was named one of the most innovative companies in Europe in 2019 by Fast Company[17] and won the 2019 SaaS Award for Best SaaS Product for Productivity (non-US).[18]


  1. ^ a b c d e "Why Apple Evangelist Oleksandr Kosovan Is Competing With His Favorite Company". 2019-06-18. Retrieved 2019-10-03.
  2. ^ "Ukraine Is The Best Kept Secret In California's Startup Scene". 2018-10-16. Retrieved 2019-10-03.
  3. ^ "MacPaw software for cleaning Macs earns worldwide affection". 2015-03-06. Retrieved 2019-10-03.
  4. ^ "Subscription service for Mac apps Setapp has 15,000 subscribers a year after its launch". 2018-01-24. Retrieved 2019-10-03.
  5. ^ "MacPaw's Setapp service offers a suite of Mac software for a monthly fee". 2017-01-25. Retrieved 2019-10-03.
  6. ^ "London-based e-commerce firm Paddle merges with software company DevMate". 2017-05-24. Retrieved 2019-10-03.
  7. ^ "Paddle, the software sales platform founded by a Thiel Fellow, raises $12.5M". 2017-12-14. Retrieved 2019-10-03.
  8. ^ "MacPaw acquires The Unarchiver Mac app, will keep it updated & free". 2017-07-27. Retrieved 2019-10-03.
  9. ^ "Wallpaper Wizard 2 makes it easy to use HD wallpapers on your Mac". 2017-08-29. Retrieved 2019-10-03.
  10. ^ "Mac App Store continues to bleed developers over analytics and trials". 2018-10-15. Retrieved 2019-10-03.
  11. ^ "The Mac App Store is now slightly less hated by developers". 2017-06-16. Retrieved 2019-10-03.
  12. ^ "This Ukrainian startup has its own Apple museum filled with rare gadgets — and we got a private tour". 2018-04-04. Retrieved 2019-10-03.
  13. ^ "Tekserve's Apple artifacts wind up in Ukrainian museum". 2017-05-11. Retrieved 2019-10-03.
  14. ^ "Ukraine may soon have world's largest Apple museum, thanks to MacPaw founder's obsession". 2017-12-29. Retrieved 2019-10-03.
  15. ^ "Indie developer wins prestigious Red Dot design award for Mac app". 2017-11-01. Retrieved 2019-10-03.
  16. ^ "Golden Kitty Awards Winners". 2018-01-29. Retrieved 2019-10-03.
  17. ^ "The World's Most Innovative Companies 2019: Europe Honorees".
  18. ^ "2019 SaaS Winners Cloud Computing & SaaS Awards".

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